The Yard is the HBCU home on the internet — bands, scores, homecomings, and the talk of the yard, all in one place. We sell founding placements beside the moments people come back for, not audience reach we cannot prove.
We are early, and we say so. As of late October 2026, voting on the Yard is in single digits per moment — Homecoming Heat and Wall votes counted in the low single digits in total, not thousands. What a founding placement buys is affinity and first position beside a real, growing ritual: your name on the moment from the beginning, in front of the people who care most about HBCU culture. We do not sell impressions, reach, or audience size we have not measured, and any placement is labeled as sponsored. Listing on the Yard is never an endorsement, and editorial featuring follows its own criteria.
Our business contact email is pending — the owner has not yet published one, so none is listed here rather than an invented address. Use yards.fyi/contact for now; this page will list the email address when it is published. No race-exclusive commercial lane is offered: placements are open to every business on the same terms.